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Understanding Advantage Wholesaler supplier Vs Retailer

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    Wholesale and retail are vital links in the supply chain industry. Though their nature of work differs, each of these parties is vital in the growth of a business. If any of the links go missing, the entire supply chain system will crash.   Manufacturer to the complete sales channel   The wholesaler is the first person after the manufacturer who initiates the sales process. They sell goods to customers via retailers. They buy products in bulk quantity and then sell them to the retailer. As a result, they offer many benefits to the buyers.   Before getting into the business, a comparison between wholesalers and retailers entails the advantages you will have when dealing with a wholesale supplier.   Top 6 advantages of using a wholesaler supplier   1.       Target customers:  The major difference between wholesalers and retailers is that wholesalers connect with the manufacturer on one end. Wholesale suppliers connect with retailers, small and medium industries o